Case Stud Powell Logistics

Assignment #3: Powell Logistics Case Study A. Defining the issue The immediate issue is to make a decision on the future of the family company. B. Analyzing the Case Data * The truck transportation industry is a vital part of the Canadian economy with $43 billion in sales annually and employing 400,000 people * The for-hire sector accounts for 40% of the transportation industry in Canada * The for-hire sector has 2 service offerings: TL – Truck load, only full load between 2 locations and LTL – Less than load, pick up from various locations reorganize then deliver to end customer.Traditionally LTL charge more. * Trucking industry experiencing 3 major issues * Cost of fuel, increased operating costs forced to implement fuel surcharge * Canadian dollar value increase over US dollar, affected cost advantage of Canadian manufactured goods, decreasing transfer of goods between Canada and US * Shortage of qualified truckers with aging workforce, increasing wages * Strong comp etition in trucking: Traveller’s Transportation Services, long standing same market as Powell, service offering included small customer orders using vans which Powell did not offer * Yellow Transportation, global competitor, publicly traded with large financial resources, high technology using online tools reducing costs * Powell in operation since 1979, with steady growth, with a fleet of straight trucks, tractor trailers and brokerage services. * License to carry general freight throughout Canada and the US. Midsized company showing significant profitability, focusing on LTL services for higher margins even though more effort and expertise was required to manage the loads * Advanced technology including dispatch and satellite tracking in place as well as extensive trucking experience * Family business with eldest son acting as Vice President of Operations with many years of experience and no formal business training, daughter with formal education heading up the Human Resou rces section of the business and the youngest son responsible for Sales and customer relationships. Current operations included year round business with little seasonal fluctuations * 80 drivers working 5 days per week * Loads were picked up from location A and delivered to one of 5 warehouses, placed on another truck with optimized route for location B (software driven route optimization) * Sales growth would trend the same for the next year as the previous. C. Generating Alternatives 1) Buy New Warehouse and Combine Operations Pros: Reduction in costs including rent, labour, fuel, and administration salary costs.Cons: A total $10 million investment was required to cover $2 million for the land and $5 million loan financed at 5% annually. 2) Sell the Business Pros: There is interest, business is overall doing well and the timing is right in order to get as much value through selling. Cons: Direct access to cash flow stops and the family members work future is jeopardized. 3) Pass t he business on to his children Pros: The 3 Powell children are and have been heavily involved in the family business each having their own expertise. Cons: Who to select as the CEO from the 3 Powell children.D. Selecting Decision Criteria: * John Powell wants to retire * The family’s interest is of utmost importance * Improve financial position of PLI * Decrease operating expenses through streamlining operational costs * Decrease liabilities and pay down on debts to improve leverage. * Maintaining their competitive advantage/specialty in the LTL transport service. * Provide continued employment for the Powell children. * Maintaining their loyal customers. E. Assessing Alternatives: 1. Buy New Warehouse and Combine Operations STRENGHTHS| WEAKNESSES| Industry experience * Decrease operating costs| * Long term debt * Some additional long term debt from other Powell companies still outstanding throwing off debt ratio| OPPORTUNITIES| THREATS| * Streamline Operations| * Economic do wnturn * Competition| 2. Sell the Business STRENGHTHS| WEAKNESSES| * Interest from 3rd party * Pay off all Powell Debt | * Family member work future questionable * Cash flow| OPPORTUNITIES| THREATS| * Partnership possibility| * Economic downturn| 3. Pass the business on to his childrenSTRENGHTHS| WEAKNESSES| * John Powell retires * Powell children available and able to take on the family business * Customer base remains * Restructure and plan to streamline and gain on debt ratios | * Multi site inefficiencies still exist| OPPORTUNITIES| THREATS| * Plan to achieve financial position to support new warehouse in the future * Restructure plan development| * Economic downturn| F. Selecting the Preferred Alternative Passing the business on to his children is the preferred alternative. Financial Analysis Although PLI is forecasted for continued growth with revenue expected to reach 28 million dollars in 2010, PLI still faces the problem of shrinking net income due to significant increases in their operating expense. * Closer examination shows that PLI’s expenditures in Administrative Wages and Benefits are rising dramatically, and they’re the main contributor to the increase of Operating Expenses. Operating Expenses as a percentage of Total Revenue is out pacing the growth of Gross Revenue, and it won’t be much longer before Operating Expenses negate Gross Revenue and put PLI in the red. The Balance Sheet shows the asset values for ‘related companies’ has decreased by 19. 9% from 2006 to 2007, but the debt these ‘related companies’ have incurred has increased dramatically by 93. 1%, This is obviously putting a tremendous strain on PLI’s financial health. * A combined warehouse/main office will reduce salary costs with savings projected at $60,000 per year. If PLI were to take a 10 million dollar loan amortized over 25 years to realize an increase of $60,000 per year to their Operating Income, they would be well sh ort of their $400,000 annual principle payment. Additionally, PLI would most likely only be able to obtain a high risk interest rate a lending institution would not approve this loan given the slim profit margins of PLI in an extremely competitive market. * When reviewing the financial ratios, we find PLI highly leveraged, and they will be in a very precarious position if there was a margin call on their debts. * The increasing debt of PLI will most likely negate any possibility of a leveraged expansion. G. Developing an Action and Implementation Plan Who| What| When|John Powell| Frank Powell named as successor and President of PLI| Nov 2007| Frank Powell| Corporate restructure announcement to reduce staff, wages and/or operating expenses| Jan 2008| Frank Powell| Sell Powell related businesses that are increasing debt burden on PLI. Sales proceeds pay down debt and any costs associated to restructure| Dec 2008| Frank Powell / Ryan Powell| Review and implement new rates and service o fferings to ensure these compete with competition| Jan 2009 to July 2010| Frank Powell| Revisit $10 million expansion project| July 2010|

Marijuana Should Be Banned

Marijuana is a type of harmful drug that is made from the plant called cannabis, and it’s the illegal in most areas around the world. It’s usually smoked as a cigarette or in a pipe. Many people believe that marijuana should be banned because it has bad effects on brain and body. However, others think that everybody deserves the freedom to use marijuana. Whether or not marijuana should be banned is one of the most controversial topics. First of all, many people argue that marijuana can be use as a type of medicine to treat cancer or AIDS.However, marijuana can be very addictive. When the users are addicted to marijuana, it is very hard to quit. It begins to control their lives. In order to overcome the addiction, they have to practice abstinence, which is extremely difficult because it causes sleeplessness, anxiety, or depression. Therefore, it’s better not to use marijuana than practicing abstinent. Also, it increases heart rate and bad for our lungs. Secondly, people support marijuana because it is a very popular agricultural product.The countries that sell marijuana will have more money. However, many Americans believe that the use of drugs is morally wrong. If marijuana is known as a type of drug, the use of marijuana is immoral. In some religions such as Buddhism, taking drugs is against the religious codes as well. Next, it is individuals’ choices and rights to decide whether or not they should use marijuana. The government has no right to prohibit the use of marijuana as long as it doesn’t harm other people except those that use marijuana.People who want marijuana to be banned strongly believe that crime and violence in America increase due to the illegal buying and selling of this substance. If the government prohibits it, there will be less crime, and it will be safer for the society. In conclusion, after looking at both sides, I think marijuana should be banned. Therefore, it is safer for everybody. In my opinion, th e use of drug is never right. It makes the users happy, but it can destroy their lives if they can’t quit. It’s the effect after taking marijuana that matters.

Biography of Charles Sheeler, Precisionist Artist

Charles Sheeler (July 16, 1883 - May 7, 1965) was an artist who received acclaim for both his photography and painting. He was a leader of the American Precisionist movement which focused on realistic depictions of strong geometric lines and forms. He also revolutionized commercial art blurring the lines between advertising and fine art. Fast Facts: Charles Sheeler Occupation: ArtistArtistic Movement: PrecisionismBorn: July 16, 1883, in Philadelphia, PennsylvaniaDied: May 7, 1965, in Dobbs Ferry, New YorkEducation: Pennsylvania Academy of Fine ArtsSelected Works: Crissed Crossed Conveyors (1927), American Landscape (1930), Golden Gate (1955)Notable Quote: â€Å"I favor a picture which arrives at its destination without the evidence of a trying journey rather than one which shows the marks of battle.† Early Life and Career Born and raised in a middle-class family in Philadelphia, Pennsylvania, Charles Sheeler received encouragement from his parents to pursue art from an early age. After graduating from high school, he attended the Pennsylvania School of Industrial Art to study industrial drawing and applied arts. At the academy, he met American impressionist painter William Merritt Chase  who became his mentor and modernist painter and photographer Morton Schamberg who became his best friend. During the first decade of the 20th century, Sheeler traveled to Europe with his parents and Schamberg. He studied painters from the Middle Ages in Italy and visited Michael and Sarah Stein, patrons of Pablo Picasso and Georges Braque, in Paris. The Cubist style of the latter two had a significant impact on Sheelers later work. When he returned to the U.S., Sheeler knew that he could not support himself with income from his painting alone, so he turned to photography. He taught himself to take photos with a $5 Kodak Brownie camera. Sheeler opened a photography studio in Doylestown, Pennsylvania in 1910 and earned money photographing construction projects of local architects and builders. The wood stove in Sheelers house in Doylestown, Pennsylvania was the subject of many of his early photographic works. In the 1910s, Charles Sheeler supplemented his income by photographing works of art for both galleries and collectors. In 1913, he participated in the landmark Armory Show in New York City that exhibited the works of the most noted American modernists of the time. Painting After the tragic death of his best friend Morton Schamberg in the influenza pandemic of 1918, Charles Sheeler moved to New York City. There, the streets and buildings of Manhattan became the focus of his work. He worked with fellow photographer Paul Strand on the 1921 short film Manhatta. Following its exploration of the urban landscape, Sheeler created paintings of some of the scenes. He followed his usual technique of taking photographs and drawing sketches before committing the image to paint. In New York, Sheeler became friends with poet William Carlos Williams. Precision with words was a hallmark of Williams writing, and it matched Sheelers attention to structure and forms in his painting and photography. They attended speakeasies together with their wives during the Prohibition years. Another important friendship developed with the French artist Marcel Duchamp. The pair shared an appreciation of the Dada movements break from concern about traditional notions of aesthetics. Alfred Eisenstaedt / LIFE Picture Collection / Getty Images Sheeler considered his 1929 painting Upper Deck a powerful representation of all that hed learned to that point about art. He based the work on a photograph of the German steamship S.S. Majestic. To Sheeler, it allowed him to use the structures of abstract painting to represent something entirely realistic. In the 1930s, Sheeler painted celebrated scenes of the Ford Motor Company River Rouge plant based on his own photographs. At first glance, his 1930 painting American Landscape appears peaceful like a traditional pastoral landscape painting. However, all of the subject matter is the result of American technological might. It is an example of what was called the industrial sublime. By the 1950s, Sheelers painting turned toward abstraction as he created works that featured parts of larger structures like his bright-colored Golden Gate showing a close-up portion of San Franciscos iconic Golden Gate Bridge. Photography Charles Sheeler worked for corporate photography clients throughout his career. He joined the staff of the Conde Nast magazine publishing firm in 1926 and worked regularly on articles in Vogue and Vanity Fair until 1931 when he was offered regular gallery representation in Manhattan. In late 1927 and early 1928, Sheeler spent six weeks photographing Ford Motor Companys River Rouge production plant. His images received strong positive acclaim. Among the most memorable was Crissed Crossed Conveyors. By the late 1930s, Sheeler was so prominent that Life magazine ran a story on him as their first featured American artist in 1938. The next year New Yorks Museum of Modern Art conducted the first Charles Sheeler museum retrospective including over one hundred paintings and drawings and seventy-three photographs. William Carlos Williams wrote the exhibition catalog. Alfred Eisenstaedt / LIFE Picture Collection / Getty Images In the 1940s and 1950s, Sheeler worked with additional corporations such as General Motors, U.S. Steel, and Kodak. He also worked for the Metropolitan Museum of Art in New York in the 1940s photographing items from their collections. Sheeler cultivated friendships with other renowned photographers including Edward Weston and Ansel Adams. Precisionism By his own definition, Charle Sheeler was part of the distinctly American movement in the arts called Precisionism. It is one of the earliest modernist styles. It is most often characterized by a precise depiction of the strong geometric lines and forms found in realistic subject matter. The works of precisionist artists celebrated the new industrial American landscape of skyscrapers, factories, and bridges. Influenced by Cubism and presaging Pop Art, Precisionism avoided social and political commentary while the artists rendered their image in an exact, almost rigid style. Among the key figures were Charles Demuth, Joseph Stella, and Charles Sheeler himself. Georgia OKeefes husband, photographer, and art dealer Alfred Stieglitz was a strong supporter of the movement. By the 1950s, many observers considered the style outdated. Later Years Sheelers style in his later years remained distinctive. He abstracted subjects into an almost flat plane of lines and angles. In 1959, Charles Sheeler suffered a debilitating stroke which ended his active career. He died in 1965. Legacy Charles Sheelers focus on industry and cityscapes as subjects for his art influenced the Beat movement of the 1950s. Author Allen Ginsberg, in particular, taught himself photography skills to emulate Sheelers groundbreaking work. Sheelers photography blurred the boundaries between commercial and fine art when he eagerly embraced industrial corporations and artistic depictions of their production plants and products. Source Brock, Charles. Charles Sheeler: Across Media. University of California Press, 2006.

Sustainability and Organic Foods Essay - 937 Words

Sustainability and Organic Foods People nowadays are getting into the â€Å"go green† lifestyle while others continue to live without thinking about the effects they have on the environment. Why do people go green? It can save you money, it is the right thing to do, it is healthier because there are less toxins and less illness, it is helping future generations, and it is a chance to connect with the local community and spread the word. To go along with this lifestyle and its benefits, catering companies are pushing to become more environmentally sustainable and have more local and organic food options. Although everyone is experiencing this push, it can be easier or more difficult depending on the position each caterer is in currently.†¦show more content†¦Un-served food products would be donated to local charities and fryer grease would be collected and recycled (Shock, 2011, p. 134). I could maybe consider solar panels or reducing the use of paper by having reusable menus for example. Becoming mo re sustainable and having healthier and fresher options comes with a price. Depending on how much you want to change can affect the financial impact, but generally more efficient equipment and organic foods are more expensive. So generally if you are eventually upgrade the building, appliances, and food options to be eco friendly and organic the financial impact will be large but also positive because overtime you should be making your money back and more as well as helping the environment. Organic and local foods always come at a higher price because they are naturally grown rather than artificially with chemicals at a faster rate. Organic farmers work hard to grow their foods naturally at a much slower pace so they need to increase their prices to make it worthwhile. If a catering company is buying more expensive foods, it impacts the prices on the menu and causes them to rise so they can still make profit. These days I believe a company can still be competitive with higher prices because many people are looking for on-premise caterers who offer these healthier options. Many people are worried about the increasing obesity rates and staying healthy so they are willing to pay more for those options. Like statedShow MoreRelatedThe 2050 Food Security Challenge1292 Words   |  6 PagesThe 2050 Food Security Challenge, is one of the most widely known and concerning issues of the 21st century due to its vast potential of impacting the entire earth. In an analysis titled â€Å"Solutions for a Cultivated Planet,† Foley et al. (2011) note that it as â€Å"one of the greatest challenges of the twenty-first century† (p. 1). In summary, the issue addresses the need for massive expansion of food production in order to accommodate our ever-growing population. 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However, achieving the goal is not easy, many factors have restriction on achieving sustainability, such as economics, politics, and culture. Because of so many restrictions on the achievement of sustainability, coord ination is necessary. In these days, many universities try to make the sustainability happen. The university of British Columbia has been working to explore the sustainability for many years

Compare and Contrast Between Rwanda and Darfur Genocide,...

The analysis of the genocides that took place both in Rwanda and Sudan’s Darfur region exhibit some similarities as well as differences. The character of violence was similar in both cases, but in Rwanda the violence was more intense, participatory, and extraordinary. The violence in these two places took place in an environment that had experienced civil wars. It was a period of political transition which was further aggravated by ethnic nationalism and a conflict of ethnic populations that were living in close proximity. However, in the Rwandan genocide, the state is more centralized, compact, and effective. This is what explains the intensity and variation. The international response to these genocides through observers emphasized on†¦show more content†¦In Rwanda, the IC was not concerned with stopping the genocide just like in Darfur. This makes the two cases similar. These comparative claims are accurate although the claims need some close scrutiny. For instanc e, the comparisons do not provide the degree of similarity and differences in the two instances. Form the international perspective, we are not able to tell in what way the response in Rwanda is different or similar to what took place in Darfur (Straus). Why the US and the UN what are the similarities and differences of how they acted in each situation. The UN and the US government are accredited for deploring conflict situations as well as contributing humanitarian aid, and this is what these two organizations did in Rwanda and Darfur. However, the UN did not do anything to punish or prevent the genocides that took place in these two countries. The US government promised to support the peace talk’s agreement in Darfur and hold the perpetrators accountable for their acts. It never kept that promise since nothing has been done. So far, the UN’s Security Council has also failed in its peace keeping mission effeorts, and is instead pressuring Sudan with words only. No solid steps have been made to bring the wrong doers into justice (Shapiro). In Rwanda, in 1994, the United Nations ignored the call to act fast, and only stepped up after hundred days, after close to 800,000 people had lost their lives.

Marketing Strategy Competitive Positioning â€Myassignmenthelp.Com

Question: Discuss About The Marketing Strategy Competitive Positioning? Answer: Introducation Apple Inc. Is a global organization developing and selling consumer electronics and software products. The company head office lies in Cupertino, California, USA. Apple Inc is founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976. The hardware products made by the company are Iphone, Mac Personal Computers, Ipad and Apple Smart watches. The product is working on the MacOS and IOS operating system. The company gained recognition in the market after the launch of premier Apple Series. The company is the largest IT Company by the revenue and the largest mobile company after Samsung. The total employee strength of Apple is around 116,000 as on October 2016 and maintains 498 retail store across 22 countries. The brand enjoys competitive position due to a high level of brand loyalty (Apple Inc. 2017). Product Description The Iphone 7 and Iphone 7 Plus are manufactured, designed, developed, and marketed by Apple Inc. The company announced the launch of Smartphone on September 7, 2016, at the Bill Graham Civic Auditorium in San Francisco. The phone was launched by CEO Tim Cook. The releasing date was September 16, 2016. The company sporadically launched the phone globally throughout September and October 2016. The devise is comparable to the Iphone 6S, Although there are innovative provision in the Smartphone that are: new-fangled colour alternative, a new capacitive, stationary home button, and no 3.5 mm headphone jack with a water and dust resistance technology. The internal hardware is upgraded into a heterogeneous quad-core system-on-chip. This has improved graphics performance of the new phone. Moreover, company has upgraded the rear-facing camera to 12 megapixels (Apple, 2017). Demographics Iphone 7 and 7S targets people aged from 18-35, which mostly includes the youth population. The product is largely popular among students and young working professionals (Kim and KO, 2012). Psychographics An Iphone consumer uses the features as trendy look, consumer responsive technology, sensitive touch, innumerable applications, multimedia, etc. The foremost motivating power towards buying an Iphone is the brand name itself. It creates a sense of pride in an individual. Such a person is typically image conscious which means, he is very much aware of his position or image in society, among friends and peer group. The Iphone users are stylish, tech-savvy, attention seeker and are habitually an outgoing person (Magusara, 2017.) Lifestyle The Iphone users depict most common traits which include an urge to spend lavishly and to choose branded products only. The consumers are most likely to socialize and indulge in sociable actions. People do get influenced by the social circle and are ready to make an investment in technology up-gradation. People using an Iphone desperately wait for the launch of the next phone in the series. It is due to the influencing behavior of people in the surrounding. It is mostly affected by the behavior of the people in the surroundings (Graham, 2008). Influencers Influencers do affect the decision making in the case of Iphone users. People do get affected by the friend circle and peer group. People using Iphone derive the first hand information from friends or family members that influence the buying behavior. Dealers do not play a significant role in influencing the buyer. They are largely affected by the peer group and circle. Positioning Strategy The core competency of Iphone 7 remains bringing an outstanding experience through superb user interfaces. The distinct feature of Iphone 7 and 7s includes new-fangled colour alternative, a new capacitive, stationary home button, and no 3.5 mm headphone jack with a water and dust resistance technology. This makes the product at ease of use and stylish product (Fromm and Garton, 2013). Since its launch, Apple is re-vitalizing the brand and to gain today's position. Steve Jobs, Apple's co-Founder, has described Apple as the largest mobile company in the world. The company renamed itself to Apple Inc. It is this was a significant move, signifying Apple's move beyond being more than a computer company (Dou, Lim, Su, Zhou and Cui, 2010). The product is based on a market differentiation strategy, and has positioned itself as an adaptable, suitable, value-added gadget for individual and specialized use (Lovelock and Patterson, 2015). The marketing strategy of Iphone 7 and 7s depend on the convenience of having one device for all purposes. The brand is using marketing advantage through promotional strategies (De Mooij, 2013). Apart from its individual position in the local and international market the brand has gained a competitive market position against Samsung. People are more likely to inclined towards Apple Iphone due to multiple factors like brand position, effectiveness and price. People are ready to pay more for the phone that is available at an excess price (Kingsnorth, 2016). Above mentioned table presents the difference in between the Iphone 7 and Samsung 8 While positioning the brand in the market it is evident to manage the position in an effective way. The company is the largest IT Company by the revenue and the largest mobile company after Samsung. In this way the product is at a competitive position against the other premier brands in the market. With a definite market positioning strategy and serving in a market as a premier brand, Iphone 7 and 7s has been able to gain a competitive market position. It is due to the market capabilities and sustainable objectives. The premier priced brand has an ability to develop itself in a significant way by indulging in a better market functions. It is able to manage the concrete marketing objectives by deliberately helping the organizational goals (Berthon et al 2012). Communication Goal The brand is known for its aggressive market communication strategy. It is able to create competitive advantage in the market in order to gain sustainable goals. The brand is working ahead of the technology by putting a lot of emphasis on the Research and Development. However they are giving more priority to the Marketing and Communication strategies. There primary Focus is on creating brand loyalty and significance customer satisfaction. (Doole and Lowe, 2008; Blakeman, 2014). Culture at Apple is considered to be effective in nature to strengthen the business Apple is developing small teams to integrate the work by keeping a close attention on each and every individual in the team. They are using simple technology to gain individual attention. They are using different promotional tools to integrate customer interest. The focus of the ICT is to integrate brand loyalty and faith on a long run. Message Strategy and Executional Tactics The latest feature of the brand with an effective market strategy has helped in managing the brand name in the market. It is effectively using the message strategy to gain competency in the market. They are however able to manage the ICT through its effective marketing program based on communicating efficiently. In this way they are able to manage the critical jobs to the extent of gaining organizational objective. The Apple launch is one of the anticipated activities seen in the current technology market context. The brand launch and strategies are a lot of hype created by the brand from one month prior to the launch (Mohr, Sengupta and Slater, 2009). The Software updates and App Store updates permit Apple to understand the product information, and helps utilizing the significance of fixing bugs. Icloud is used as a tool for consumers to shorten use of numerous apple products and to give Apple a plan of faithful customers. Trade shows- This is a way through which Apple thrive in its earliest days to attract customers through an effective brand strategy (Kohler, 2007). The brand has a strategy to ensure its worth in the market through Simple, Sleek, Elegant, Innovative, techniques. The high priced products provide figure of excellence and robustness. The after service provided by the brand continues to work with customers subsequent to acquire consumers. Apple retail stores are situated in malls and high end shopping centres. Promotional Mix and Media Strategy One of the important features of the brand is the quality and the renowned IOS operating system. Iphone 7 has all the effective features that distinguish it from the brand. Apple is able to spellbind its customers through a well-define market strategy. The hardware is compatible and run smoothly using the IOS software. Thus high quality speed tends to be the reason behind the success of the brand. Apple freely communicates the idea and establishes relationship directly with the customers that help in consistent growth (Armstrong et al 2014). Iphone has a skimming price without any market comparison. The product is expensive and doesnt attract any discount by. However there are certain sales promotion and exchange offer otherwise there is no standard price is maintained across the market. The effective ICT used by the company is able to seek competitive advantage. The Apple launch is one of the projected activities seen in the current technology market context. The brand launch and strategies are a lot of hype created by the brand from one month prior to the launch. The product is available across the world and is known to provide an excellent service backup in all these countries. They are targeting the premium customers. The brand is available in the high end localities (Baaghil, 2013). Promotion The company focus on an effective promotional strategy with a complete focus on effective promotion methods. They are launching the products through a distinguished marketing strategy where they are using commercial means to seek customer attention. The interesting thing about the brand is the aggressive marketing strategy through newspaper ads etc. This is how people are gaining awareness regarding the brand and coming up with the most attractive taglines for the new phone. Media strategy They follow an aggressive media strategy and put the market on alert before its launch. The brand is launched with an effective brand policy and positioning strategy. It is through an effective media launch and pre and post launch strategy that is followed in order to create distinct result. It is obvious in buyer knowledge at each contact point which includes products, shopping in Apple stores, and online. The Consumer Experience can be evaluated which depend upon Products simple to use, particularly on starting up through definite procedure. Conclusion To conclude, Apple is efficiently using the promotional mix strategy to create a value brand. The valuable market standing is created through a valuable market position. The company has gained a competitive advantage by cost leadership and through minimizing the operating cost and lowering the distribution cost. Iphone 7 is recognized in the market for its exceptional pricing model. References Apple,2017. Online . 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The beginning of modern world based on science and technology

Using science and technology as the measure, when did the modern world begin? This paper examines how the world evolved to become modern. The paper concludes that the scientific and technological developments witnessed over the centuries have played a significant role in the shaping the modern world. The essay begins by a synopsis of what existed prior to modern (pre-1500 CE) and the series of events that paved way for the conception of the modern world.Advertising We will write a custom essay sample on The beginning of modern world based on science and technology specifically for you for only $16.05 $11/page Learn More Introduction Modern is a terminology that is understood to denote present or contemporary. There is no specific year as to when the modern world can be cited to have started. However, history scholars, especially those studying European history, hold that the modern world must have begun around 1500 CE. In addition, there is agreement tha t the scientific and technological developments witnessed from 1500 onwards (especially the18th centuries technological and scientific developments) shaped the face of the modern world. Discussion According to Hepp (2012, p.105-109), the relationship that exists between science, technology, and culture can be regarded as shaping what is considered as â€Å"modern† regarding the modern world. The outstanding sole difference between the post-1500 (modern) world and the period before does not hinge on the broad array of technology available in the modern world; the developments during that period shaped the whole attitude towards scientific and technological change. The scientific and technological changes witnessed in the late 17th, and the 18th century, in particular, helped to created not just the physical world, but also shaped the mental physical world view via which individuals construct their physical world. Why use science and technology as a measure? Science and technol ogy have largely contributed to the shaping of the modern world. Going by John Hepp’s simple definition, science is largely about ideas and technology is about stuff created out of those ideas (Hepp 2012, p. 105-109). If science and technology are to be used in measuring when the modern world began, it would mean that the present day world is as a result of many ideas that have led to inventions of the gadgets that people use today and which make the world modern (Fernandez-Armesto, 2009). For instance, the present means and modes of transport and communication, despite being remarkably different from what existed in the pre 1500 CE, are shaped by the technological and scientific developments witnessed over the centuries. People can now enjoy discoveries such as electricity, thanks to the ideas of people like William Gilbert and others such as Thomas Edison (Fernandez-Armesto, 2009). Similarly, the printing machines that people utilize today have come a long way; they date ba ck to 1450 when Johann Gutenberg invented the printing press and the movable type system.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The utilities enjoyed in the modern world such as cell phones, computers and the internet can be credited to the work of scholars such as Charles Babbage, who was the first to conceive the idea in the 1830s. Other brilliant ideas and scientific experiments by people like Tim Berners-Lee have continued to shape and inform the modern world (Fernandez-Armesto, 2009). State of the world in the pre-1500 CE There was no serious science in the pre 1500 CE, but many scientific ideas emerged in the post 1500 when people started appreciating and using science in solving most of the world problems. This confirms that the modern world, which is largely built on science and technology, began around 1500 (Hepp 2012, p.105-109). The 14th and 17th centuries, commonly referred by his torians as the renaissance, witnessed the emergence of humanists, who believed that the right way to think was to involve appreciation of God’s creation. The discoveries of those periods such as the printing press enabled philosophers and even religious leaders to print and publish their works. By 1700, most people had started appreciating the co-existence of science and religion and, since then, the two have been used to back up each other (Hepp 2012, p. 105-109). Historical events leading to the creation of the modern world Scholars believe that significant scientific revolutions occurred between 1500 and 1700, starting with the work of Nicholas Copernicus (1473 -1543) who argued that the sun and the Earth were at the center of the universe. John Hepp holds that the scientific revolution period ended with the works of Isaac Newton (1642-1727) who formulated the universal laws (Hepp 2012, p. 105-109). The works of Nicholas Copernicus and Isaac Newton among others were eviden ce of science in action. There was a shift from reliance on religion for everything to use of science in explaining the world and trying to solving worldly problems. Since the 17th century, scientific methods have continued to characterize descriptions on the modern world and what the world can become in the future. As much as they maintained respect for religion and religious views, intellectuals began to focus exceedingly more on science than religion in their quest to understand the world (Fernandez-Armesto, 2009). It would not be erroneous to conclude that the modern world began somewhere around 1500. This is because before this time, religion was extreme and the scientific ways of thinking and doing things were still in the realization stages. Historians believe that significant scientific revolutions occurred between 1500 and 1700, and it laid the foundation for the creation of the contemporary world. Scientific methods began to form the basis of explanations about the world ( Fernandez-Armesto, 2009).Advertising We will write a custom essay sample on The beginning of modern world based on science and technology specifically for you for only $16.05 $11/page Learn More 18th Century: The â€Å"Golden† Age of Science and Technology? Britain’s Experience Britain emerged as a formidable trading nation within the world, propelling both social and economic revolution during the 18th century. Since late 18th century, the industrialization process came before the expansion, as well the massive growth that was to be later witnessed in the 19th Century. Critical to these developments was the successful establishment and application of steam technology in mining, manufacturing, rail, and shipping industries. Before 1800, entrepreneurs as well as engineers such as Matthew Boulton James Watt had attempted to make steam power a reality. As a result, this technology significantly improved Britain’s core industries such a s mining of coal, production of iron, and manufacturing industry. Fuelled by the advancement of industrial technologies, Britain was able to make significant and rapid expansion within the international market (Atterbury, 2011). The advancement in the electric telegraph was essential; it helped in development of the railway. The discovery of communication that resulted from electricity took place during the 18th century. Advancements in electromagnetism, which began in 1820s, contributed to the realization of the idea. The spread and growth of telegraph at both national and global scales made it possible for the growth of mass communication that is enjoyed today (Atterbury, 2011). The telegraph, as well as the telegram, brought personal communication on a scale that was inconceivable before. The growth of the global network spread speedily across the nations and boosted colonial, military, and commercial endeavors as internationalization began to gain relevance (Atterbury, 2011). He nce, globalization, a concept that has predominantly shaped the modern world, can be perceived to have had its roots in the scientific and technological developments made in the late 18th century. The telephone that was developed in 1876 also had a significant bearing on the rise of the modern world as it broadened possibilities and had more practicality at a personal level of communication (Atterbury, 2011). The development of practical radio transmissions in Victorian Britain during the end of the 19th century provided the basis for worldwide systems of communication during the 21st century (Atterbury, 2011). These legacies can be regarded as the most substantial in the arena of communication. The Victorians managed to build a British railway network that was more than double as large as contemporary network, but frequently operated with enhanced efficiency. The urban transport systems such as buses and underground railways were also constructed by the Victorians and laid the grou nd for the contemporary legacies such as commuting (Atterbury, 2011).Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion In conclusion, the achievements as well as the attitudes that existed in times of the Victorians still exist. They determine many aspects of life in the modern world. Indeed, the electric telegraphy can be regarded as the frontrunner of the modern internet and phone. The fact that scientific and technological developments post-1500 have been a front runner in the modern technological development is a clear manifestation that science and technology can be a measure of the modern world. References Atterbury, P. (2011). Victorian Technology. Retrieved From: http://www.bbc.co.uk/history/british/victorians/victorian_technology_01.shtml#four Fernandez-Armesto, F. (2009). The World: A Brief History, Combined Volume. New Jersey, NJ: Pearson Prentice Hall. Hepp, J (2012). Historical Foundations of the Modern World. Philadelphia: Wilkes University. pp. 105-109. This essay on The beginning of modern world based on science and technology was written and submitted by user Jaeden C. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.